VP of Creative – Film/TV and A&R – Big Yellow Dog Music
Devon is looking for songs in Pop, Film/TV, Christian and Country genres.
Devon has already been pitching several of our GSC members songs.
Devon is currently Megan Trainor’s publisher as well and represents the song “All About that Bass” which is currently #2 on the Hot 100 and #4 on the Top 40 radio charts. Our GSC team congratulates Devon and the Big Yellow Dog team on this success.
Devon is originally from the Seattle, WA area where he grew up with a love for music and the arts. After attending WWU north of Seattle studying music (classical voice) he decided to transfer to Belmont University in Nashville, TN where he Graduated in 2001 with a Bachelor of Music in Commercial Voice with an Emphasis in Music Business. After graduating he and his wife moved to Los Angeles, CA where he began his career in music.
Devon served for 3 1/2 years as Associate Creative Director for Essential Music Publishing / Sony ATV – (Provident Music Group/ Sony Music Entertainment) in Nashville before recently accepting his post as VP of Creative – Film/TV – A&R at BIG YELLOW DOG MUSIC. Devon oversees the Film/TV music portion of business, the creative and licensing areas for Big Yellow Dog Music. Devon brings a ton of experience and knowledge regarding the various types of income streams available for music.
His past work experience includes CBS/Paramount TV Music as well as Extreme / Sony ATV both in Los Angeles. After gaining Film/TV Music licensing experience at CBS/Paramount as well as Extreme he then opened his own company called Underground Mix working with Indie Bands and Artists placing their songs in film/TV shows as well as producing custom songs and tracks for brand advertising. Most of 2009 Devon and his family were living in Denmark training/mentoring musicians in the Danish Church. Devon has also sung with the Nashville Opera for the last 3 seasons.
Devon’s role as a Music Publisher with Sony has him managing the content of numerous artists. His staff writers include Jason Ingram, Matt Bronlewee, Stu G. (Delerious?), Tony Wood and several other well established songwriters. Devon also is the internal music advisor for Provident Films (Sony) and directs all creative for Film/TV Music licensing for Sony / Provident Label Group as well as Essential/Sony ATV catalogs.
Some of his most recent film/TV credits while at Sony include A&R for the Soundtrack to October Baby (Provident Films), Glee Finale, What to Expect When You are Expecting, Friends with Benefits, American Idol, Once Upon a Time, Rookie Blue, New Years Eve – Trailer, National Acuvue Commercial, National Target Commercial, Greys Anatomy, Private Practice, Pretty Little Liars, American Eagle and many many more.
Sign Up For This Event
$30 per song GSC member
NEW Listen Only Option Available for Members for Only $20 (Note: Listen Only sales close at 9:30am the day before the event.)
Have you ever thought: “Wow I think I have a really good song. If only I could get a legitimate publisher to listen?”
Through GSC’s affordable Publisher Online Pitch service you can have your song or songs heard by a reputable publisher from wherever in the world you live and without the expensive cost of travel.
One of the most important elements of this service is that you will be connecting with a publisher, creating a relationship with this publisher and learning the pitching process professional songwriters utilize every day.
Here are the details!
At GSC we always want you to know the real journey of a song from the pen to the publisher. With that in mind we want you to be aware of these facts.
1. Paying to Pitch a Song: GSC wants you to know that professional songwriters do not pay to have their songs heard by a publisher. Professional songwriters have worked years at developing their songwriting craft and earning the respect of the publishing community which earns them the opportunity to have their songs heard.
2. The Demo: GSC wants you to know…If you had a publishing deal and was a staff writer for the featured publisher, this publisher would hear your songs every day in their most simple form of a guitar vocal or keyboard vocal. If you were pitching your songs to a producer, artist, manager etc then you will need fully produced and well produced demo’s for these types of pitches.
3. The Listening Process: GSC wants you to know…Often, when a publisher is listening for songs for a project or artist, they can usually tell if it is a song they would be interested in for that project in less than 30 seconds. Through the POP event the publisher will be listening through the first verse and chorus in its entirety. However, in the future should you pitch a song to a publisher in their office and they turn your song off after only the first half of the first verse, we want you to know that is a normal part of the process.
4. Pitch Ready Songs: The reality is that some of your songs may not be ready for pitching to a publisher. However, there is much to be learned through the pitching process. Please consider a song evaluation session before pitching a song.
5. The Follow Up: If the publisher should take your song for consideration, we will be excited with you and it does happen! Below is the GSC recommended follow up process. Correct follow up is essential for success.
a. If your song is taken by the publisher you will be provided with the publishers contact email address for follow up.
b. If you do not hear from the publisher within 5 to 7 business days of them taking your song. We recommend you email the publisher, thank them for participating in the GSC POP program, thank them for their interest in your song and list the TITLE of the song as a reminder and ask if they should need anything further.
c. If you do not hear from the publisher within three weeks, make a phone call to the publisher office. You will most likely be leaving a message. If so, just leave your name, contact number and that you are following up on your song and list the title.
d. If the publisher does not return your call, do not call again. Simply send a physical thank you card, thanking them for their interest, recognizing that they are a busy industry professional and that you hope to have the opportunity to play them more songs in the future.
At GSC we know it would be disappointing to have your song taken by a publisher and then not hear from them. Unfortunately, this process is part of the song pitching process. Thoughtful and professional follow up is essential to success and is appreciated by busy, overworked publishers. They won’t forget your professionalism. Sometimes you may not hear from the publisher who took your song for months and then out of the blue, when they are ready and working on the project, you get the call. Many times I have kept a member’s song for over a year and then gave them a call for the just right opportunity. Songs will often be pitched over and over again for years before they land on just the right project.