Interview with Alicen Catron Schneider/NBCUniversal TV
The Ins and Outs of Music Placement in Movies and TV Series
Featuring: Alicen Catron Schneider
Vice President, Music Creative Services for NBCUniversal Television
By Frances and Harry Date – Song Matchmakers Network
Alicen is the head of the creative music division for NBC Universal Television, which she created and established seven years ago. She manages music strategies and personnel for all Studio productions. She contributes creative music for select NBC Agency promotional campaigns, most notably the Olympics, and assists with strategic music partnerships for the multiplatform marketing of shows. Alicen operates as a music liaison between Network and Studio creative executives for stunt casting and on-camera opportunities as well as making composer recommendations for Universal Television produced programs. In addition to this, she solicits the creation of original compositions and recordings for both promotional campaigns and series episodes. Past projects include Heroes, The Event, Trauma, Lipstick Jungle, Crossing Jordan, and Monk, as well as The 60s and The 70s mini-series for NBC. Most recently, Alicen has added a music business affairs component to her plate, taking on the negotiating of composer and music supervisor agreements, as well as assisting production executives with music budget estimates for new shows and lots and lots of troubleshooting. She is a frequent panelist at music festivals worldwide on the subject of music supervision for television.