Simple Techniques Equipping Personal Success!

“Uh…What Did He Just Say?
(Learning to speak “Music Industry”)

 Written by: Sheree’ Spoltore’

President, Global Songwriters Connection

Creating a successful career in the music industry is a process, not an overnight event.  GSC is committed to helping you make progress in your process of creating and developing a successful music industry career where YOU CAN earn a living doing what you love!  You don’t have to be the most talented or the best!  You just have to be consistent, disciplined and apply to your gifts and talents the skills that you give to your employers every day to create income for them!

 S.T.E.P.S articles are FREE and show you how at GSC we provide information, direction and motivation that is real and will help you get started no matter where you live in the world.  At GSC we are all about keeping it SIMPLE, DOABLE and UNDERSTANDABLE.

AT GSC, I am all about “positioning you to succeed!”  If you have ever wanted to work for someone in an encouraging, equipping and empowering environment that positions YOU to succeed, you have found that desire and intent here at GSC.  Doesn’t it feel good?!

So let’s get you prepared for some of the TERMS and WORDS used frequently in industry meetings, seminars and events.  Never be afraid to ASK what something means because someone sitting beside you probably doesn’t know either.

Music industry representatives get so used to the everyday terms and language that is spoken on a daily basis that we often forget that not everyone understands what we are saying.

Every industry has a set of wording that is specific to that field of expertise; the music business is no different.  Below is a short list of definitions, so that you can learn to speak “music industry” and be prepared for your first mentoring session or event!  If there is a word you keep hearing that is not on this list, feel free to email


360 Deal: An increasingly common major-label-deal structure in which the label earns income not only from the sale of the recorded music of their artists but also gets a cut of other artist income, including money generated by touring and merchandise sales.

A&R Department: “Artist and Repertoire.”  The talent department at a record label responsible for developing artists and locating songs for them to record.

Advance: Money paid (loaned) by a publisher to a writer (usually on staff) in anticipation of that songwriter’s song(s) earning future royalties.  In that event, the writer repays the full amount of the advance to the publisher.

All-In Royalties: Refers to a royalty payable by a label, including the royalty rates payable to the producers and mixers as well as what is left over for the artist.

Blanket License: A license issued by a performing rights society that authorizes the public performance of all the songs in the society’s catalog.

Commercial: Used to describe a song’s ability to motivate the singer to sing it and the public to purchase it.

Compulsory Mechanical License: An exception to the copyright holder’s exclusive rights of reproduction and distribution that allows anyone to record and distribute any commercially-released, non-dramatic song as long as the mechanical license rates established by copyright law are paid to the copyright owner of the song.

Co-Publishing Agreement: A publishing agreement in which the songwriter (or his publishing company) agrees to share his copyrights in one or more songs with another publisher, who, in addition to getting a portion of the copyrights, is granted exclusive administration rights for the entire song(s).  In Nashville, this term usually means the songwriter has reached a level of success which allows him to keep part of the publishing share of his royalties.

Copyright: Law in the United States guarantees that you own the copyright to your song the minute you “affix it in any form,” including writing it on a napkin or singing it into your cell phone. You do not have to register your song with the copyright office in order for it to be copyrighted.

Copyright registration: Filing paperwork with the Copyright Office. Take this step when a song is recorded by someone, when you put it up on a website or when you press CDs to sell or give away. Professional songwriters do not go to the time and expense of filing a copyright for every song they write.

Cut: A song recorded by an artist is referred to as a cut.  Some say the wording “cut” originates from the days when songs were actually etched or cut into the record.

Demo: Short for demonstration recording. Cost can range from $45 for a guitar/vocal version to $350-$500 if you hire a studio, engineer, musicians and a singer. Wait to spend more on demos when you have a publisher footing the bill.

Derivative Work: A new work based on or derived from one or more pre-existing works.

Draw: Weekly or monthly sum of money paid to a staff songwriter by a publisher.  This money is recouped from future mechanical royalties earned by the writer’s songs. A songwriter’s draw is usually NOT recouped from the performance royalties earned from his songs.

EP: Short for extended play, a musical recording which contains more music than a single, but is too short to qualify as a full album or LP. The term EP originally referred only to specific types of vinyl records other than 78 rpm standard play (SP) records and long play (LP) records, but it is now applied to mid-length compact discs and music downloads as well.

First Use: The right of a copyright owner to determine who will be the first artist to record a particular song.

Fixed in a Tangible Medium of Expression: An original literary, artistic or intellectual work has a valid copyright as soon as it is written down or recorded in a manner sufficiently permanent or stable to permit it to be perceived, reproduced or communicated for a period of more than transitory duration.

Hold: When an artist or producer decides to keep a song for consideration on a recording project and asks that the song not be actively pitched elsewhere.

Hook: The “catchy” part of a song that makes people want to hear/sing it repeatedly.  The hook can be lyrical or musical. It is most often the title of the song, and is usually repeated frequently throughout the song.

Indie: Independent.

Mentoring: Advice, feedback and expertise handed down from a professional to someone just breaking into a business.

Performance Rights Organization (PRO): ASCAP, BMI, and SESAC are the three United States Performance Rights Organizations.  They pay royalties to songwriters and publishers based on performances of their songs through the media.  A published songwriter may affiliate with only one of the three.

Picker: Term used to describe a musician that plays stringed instruments, ie. the fiddle, guitar, dobro, banjo, etc…

Pitch: To try and interest someone, such as a music publisher or an A&R person, in a song.

Producer: a. A person who screens songs, acquires by written contract the songs with the most commercial potential (in his or her opinion), then works to get those songs recorded and productively used as often as possible. b. The person in charge of making a record.

Chooses the musicians, instrumentation and songs for the project, and oversees it to completion, often in collaboration with the recording artist and staff of the record company.

Publication: A song is considered published by U.S. Copyright Law when copies are “distributed” or “offered for distribution.” A songwriter may sign a single-song agreement with a publisher, who then will try to get the song heard by a recording artist, or will have print copies made and offered for sale to a church, for example. That song is considered “published.”

Publisher: A company that secures commercial recordings of songs on behalf of a songwriter.  The publisher is often the person who pitches the song to the artist or someone on their team.

Publishing agreement: A contract offered by a publisher to a songwriter. The publisher pays the songwriter a weekly or monthly sum of money, called a draw. The writer agrees to assign the publisher half of any future income his songs make.

Recoupable: Reimbursable. This is a term frequently used in publishing contracts.  The publisher will “recoup” the costs associated with producing your demo’s prior to splitting the profit from a song.

Royalties: Income paid to the songwriter and publisher for the use of a song.  Royalties result mainly from two sources – performances (monies paid by a performance rights organization based on the number of times a song receives media airplay) and mechanicals (monies paid by a record company based on record sales).

Single-song agreement: A contract between a publisher and a songwriter for only one song. May involve no money for the writer, or a small payment, such as covering the cost of a demo. Often the first step to a full staff-writer deal.

Song Evaluation: Feedback or critique from an industry professional or another songwriter. Average cost on the open market is $30 to $200 per song, depending on the level of the evaluator.

Song Plugger: A publisher’s “song salesman” who pitches (or plugs) that company’s songs to artists, producers, A&R, etc.

Soft Ticket/Hard Ticket: The “soft ticket” market includes venues such as casinos and fairs, where crowds will gather regardless of the act and where performers can make decent guaranteed money without having to count on people paying for a ticket that allows entrance into a concert and nothing else. Someone who pays $60 to see a specific concert at a stadium, amphitheatre or arena has purchased a “hard ticket.”

Staff Writer: A songwriter who is under contract and is advanced money by a publisher to write songs exclusively for that publisher.

Unsolicited: Not asked for, not requested.

I share YOUR passion for reaching people and making a difference!  I want to make a difference for YOU.  When people in your local area, surrounding towns and regional demographics think of MUSIC, I want them to think of YOU!  Email me at [email protected] .  I would love to hear how these STEPS are working for you!  YOU CAN do this!  Go SING YOUR HEART OUT!

 Sheree’ Spoltore’

Owner, Global Songwriter’s Connection